25
Jun

wcstevenson:

Bonnie & Clive in: The Road to Triumph (an integrated scavenger hunt)

Bonnie & Clive is an 8-week campaign/competition designed to get motorcycle lovers exploring the countryside in search for hidden, uniquely designed Triumph Bonneville’s.

The campaign starts with a short film, aired in cinemas then released on YouTube, telling the backstory to the Bonnie & Clive narrative that will unfold in the coming weeks.

A total of eight television ads will air over 8 weeks, with a Bonneville to be found for each ad, respectively. 

The campaign starts when the first television ad is aired.

After the ads air, participants will have to use social media and their motorcycle to ultimately arrive at the secret location where a Bonneville is hidden.

The second picture cracks me up. Sexy girls always stare and giggle whenever I turn up anywhere on my Bonnie.

Not.